From BrandChannel.com, Church Brands See the Light of Branding
Just like private organizations, churches have specific missions, particular atmospheres, and diverse but often unique congregations. Churches must promote their brands to the rest of the world, and do so via websites, fliers handed out on street corners by volunteers, church-sponsored coffee houses, movie nights, and Bible study groups. But unlike other organizations, branding efforts go beyond advocating the church's name and reputation—they are a part of the holy mission itself...
Read the full article, here.
No comments:
Post a Comment